SEO (Search Engine Optimisation) is widely written about on this platform and beyond as the ‘key’ for marketing success. However, as with everything marketing related just because it exists doesn’t necessarily mean you need to implement it for your business. SEO is what it says on the tin, the basic definition is to optimise yourContinue reading “The Pros and Cons of SEO Strategy.”
Tag Archives: onlinemarketing
What is a Customer Journey and How Can You use it to benefit Your Business?
Customer journey is quite simply a map of every stage the consumer goes through when dealing with your brand or business. These are referred to as “touchpoints” every instance your brand or business has any interaction with the consumer. Including both online and offline, every exposure to the brand must be included to give anContinue reading “What is a Customer Journey and How Can You use it to benefit Your Business?”
Easy ways to harmonize an offline and online marketing strategy
Why do you need to harmonize your offline and online strategy aren’t they two different things? No, when planning your marketing strategy you should always think of the overall brand and marketing message. If you want a good strategy you have to think of the bigger picture which more often than not is both onlineContinue reading “Easy ways to harmonize an offline and online marketing strategy”
Marketing Explained 