Hello Everyone Welcome Back! Today I thought I would begin a new series of pros and cons of different analytic websites! If you have any suggestions of sites you would like me to cover please leave a comment below! So Google Analytics is probably the one your all most familiar with, it started in 2005Continue reading “Pros and Cons of Google Analytics”
Tag Archives: marketingstrategy
One Minute on the Internet in 2020!
Welcome back everyone and thankyou to all my new followers! As it’s nearing the end of the year I thought I would share with you all this very enlightening data sheet I found showing stats based on just one average minute of the internet! This really illustrates the domination of the internet on everyday life.Continue reading “One Minute on the Internet in 2020!”
Examples of Content Marketing for the four stages of the buyer journey!
As I discussed in my previous post content marketing can be 100% tailored to you and your business! So don’t feel constrained by what others in your field are currently doing. To get the most out of your content marketing like with any other marketing strategy you implement it must be aimed at your targetContinue reading “Examples of Content Marketing for the four stages of the buyer journey!”
What is Content Marketing and how can you use it to enhance your business?
Content marketing is essentially content written for you or your brand/business therefore it is situation-specific and should be completely tailored and original to you! It applies to anything that you write to promote your brand/business either offline or online so if you are outsourcing your content marketing bear this in mind! The costs will addContinue reading “What is Content Marketing and how can you use it to enhance your business?”
The Pros and Cons of PPC (Pay Per Click)
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. In the best case scenario you should see an immediate increase of traffic toContinue reading “The Pros and Cons of PPC (Pay Per Click)”
Marketing Definitions.
Here you can find key theories and marketing terms that will help you in your own learning and development. This page is constantly updated to give you the most up to date definitions. A B C D E F G H I J K L M N O P Q R S T U VContinue reading “Marketing Definitions.”
The Pros and Cons of SEO Strategy.
SEO (Search Engine Optimisation) is widely written about on this platform and beyond as the ‘key’ for marketing success. However, as with everything marketing related just because it exists doesn’t necessarily mean you need to implement it for your business. SEO is what it says on the tin, the basic definition is to optimise yourContinue reading “The Pros and Cons of SEO Strategy.”
How to analyse your External Environment like a Marketeer!
Internal and external evaluations are important if you want an overview of what is going on within and outside your business. This post will deal exclusively with external factors and the strategies marketeers use to judge; competition, future strategy development and the supply chain. The external environment doesn’t tend to have an immediate effect onContinue reading “How to analyse your External Environment like a Marketeer!”
What is a Customer Journey and How Can You use it to benefit Your Business?
Customer journey is quite simply a map of every stage the consumer goes through when dealing with your brand or business. These are referred to as “touchpoints” every instance your brand or business has any interaction with the consumer. Including both online and offline, every exposure to the brand must be included to give anContinue reading “What is a Customer Journey and How Can You use it to benefit Your Business?”
Analytics: What are they and why are they so important for your Business?
What are they? In simple terms, think of them as data. Data is obviously a controversial subject but not all data collection is controversial it depends who has it and what they use it for. Analytics are used to study customer behaviour for effective business decisions through market segmentation and predictive analytics. In marketing, AnalyticsContinue reading “Analytics: What are they and why are they so important for your Business?”
Marketing Explained 