Welcome back everyone and thankyou to all my new followers! As it’s nearing the end of the year I thought I would share with you all this very enlightening data sheet I found showing stats based on just one average minute of the internet! This really illustrates the domination of the internet on everyday life.Continue reading “One Minute on the Internet in 2020!”
Tag Archives: marketing
Examples of Content Marketing for the four stages of the buyer journey!
As I discussed in my previous post content marketing can be 100% tailored to you and your business! So don’t feel constrained by what others in your field are currently doing. To get the most out of your content marketing like with any other marketing strategy you implement it must be aimed at your targetContinue reading “Examples of Content Marketing for the four stages of the buyer journey!”
Pros And Cons of Network Advertising
Network Advertising – Most commonly used by independent companies that connect advertisers to websites that want to host advertisements. This list is not comprehensive by any means but will give you an idea of the main things to consider when developing a strategy. Network also known as programmatic advertising CONS 1.Cost The Online environment isContinue reading “Pros And Cons of Network Advertising”
The Pros and Cons of PPC (Pay Per Click)
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. In the best case scenario you should see an immediate increase of traffic toContinue reading “The Pros and Cons of PPC (Pay Per Click)”
Marketing Definitions.
Here you can find key theories and marketing terms that will help you in your own learning and development. This page is constantly updated to give you the most up to date definitions. A B C D E F G H I J K L M N O P Q R S T U VContinue reading “Marketing Definitions.”
The Pros and Cons of SEO Strategy.
SEO (Search Engine Optimisation) is widely written about on this platform and beyond as the ‘key’ for marketing success. However, as with everything marketing related just because it exists doesn’t necessarily mean you need to implement it for your business. SEO is what it says on the tin, the basic definition is to optimise yourContinue reading “The Pros and Cons of SEO Strategy.”
Analytics: What are they and why are they so important for your Business?
What are they? In simple terms, think of them as data. Data is obviously a controversial subject but not all data collection is controversial it depends who has it and what they use it for. Analytics are used to study customer behaviour for effective business decisions through market segmentation and predictive analytics. In marketing, AnalyticsContinue reading “Analytics: What are they and why are they so important for your Business?”
Things to consider when turning a Business into a Brand
If you have made the jump and created something from nothing, firstly congratulations! With only 45.4% to 51% surviving the five year mark* the hard work is definitely not over. A way to cement your business in the market place is by branding, you should consider your business as an identity. It’s; name, logo, sloganContinue reading “Things to consider when turning a Business into a Brand”
Welcome Post
Firstly, thank you for taking the time to visit my brand new website! Just a little bit about me; I am a recent marketing graduate, having cultivated my passion in marketing and writing I’ve decided to dive into a blend of both. I know there are hundreds of blogs out there offering advice but myContinue reading “Welcome Post”
Marketing Explained 