Network Advertising – Most commonly used by independent companies that connect advertisers to websites that want to host advertisements. This list is not comprehensive by any means but will give you an idea of the main things to consider when developing a strategy. Network also known as programmatic advertising CONS 1.Cost The Online environment isContinue reading “Pros And Cons of Network Advertising”
Tag Archives: businessmarketing
Marketing Definitions.
Here you can find key theories and marketing terms that will help you in your own learning and development. This page is constantly updated to give you the most up to date definitions. A B C D E F G H I J K L M N O P Q R S T U VContinue reading “Marketing Definitions.”
How to analyse your External Environment like a Marketeer!
Internal and external evaluations are important if you want an overview of what is going on within and outside your business. This post will deal exclusively with external factors and the strategies marketeers use to judge; competition, future strategy development and the supply chain. The external environment doesn’t tend to have an immediate effect onContinue reading “How to analyse your External Environment like a Marketeer!”
Easy ways to harmonize an offline and online marketing strategy
Why do you need to harmonize your offline and online strategy aren’t they two different things? No, when planning your marketing strategy you should always think of the overall brand and marketing message. If you want a good strategy you have to think of the bigger picture which more often than not is both onlineContinue reading “Easy ways to harmonize an offline and online marketing strategy”
Analytics: What are they and why are they so important for your Business?
What are they? In simple terms, think of them as data. Data is obviously a controversial subject but not all data collection is controversial it depends who has it and what they use it for. Analytics are used to study customer behaviour for effective business decisions through market segmentation and predictive analytics. In marketing, AnalyticsContinue reading “Analytics: What are they and why are they so important for your Business?”
Things to consider when turning a Business into a Brand
If you have made the jump and created something from nothing, firstly congratulations! With only 45.4% to 51% surviving the five year mark* the hard work is definitely not over. A way to cement your business in the market place is by branding, you should consider your business as an identity. It’s; name, logo, sloganContinue reading “Things to consider when turning a Business into a Brand”
The basics of Segmentation, Targeting and Positioning
Segmentation, targeting and positioning is a three tier strategy used by marketeers across the world. This framework is mainly used for market segmentation and is useful for brands when developing new products or creating an entirely new brand. Segmentation This first stage requires businesses to in essence ‘profile’ people into; Behavioural, Psychological and Geographical segments.Continue reading “The basics of Segmentation, Targeting and Positioning”
Welcome Post
Firstly, thank you for taking the time to visit my brand new website! Just a little bit about me; I am a recent marketing graduate, having cultivated my passion in marketing and writing I’ve decided to dive into a blend of both. I know there are hundreds of blogs out there offering advice but myContinue reading “Welcome Post”
Marketing Explained 