Branding in Politics: The basics of how political parties market to voters

Introduction In the world of politics, branding is a powerful tool that goes beyond logos and slogans. Political parties strategically build and maintain their brand identities to connect with voters, convey their values, and ultimately secure support. This blog post delves into the basics of how political parties market to voters, exploring key elements ofContinue reading “Branding in Politics: The basics of how political parties market to voters”

Aligning Your Marketing Strategy for Business Success: A Comprehensive Guide

In the fast-paced and competitive world of business, a well-aligned marketing strategy is not just a luxury but a necessity. Successful businesses understand the importance of harmonizing marketing efforts with overall business objectives. In this comprehensive guide, we’ll explore the key steps to aligning your marketing strategy with your business goals for sustained success. 1.Continue reading “Aligning Your Marketing Strategy for Business Success: A Comprehensive Guide”

Getting Started with Google Analytics 4

Step 1: Set Up a Google Analytics Account If you don’t already have a Google Analytics account, you’ll need to create one. Visit the Google Analytics website and sign in with your Google account. Follow the prompts to set up a new property for your website, and make sure to select Google Analytics 4 asContinue reading “Getting Started with Google Analytics 4”

Essential Features To Consider When Developing a Website! (That anyone can do!)

Hello everyone! Today I thought we could discuss websites. Websites are your representation on the internet your address and potentially the first impression from your consumer. When you first start thinking about a website it can be overwhelming and overcomplicated but people forget the key features a website needs while they get caught up inContinue reading “Essential Features To Consider When Developing a Website! (That anyone can do!)”

What to consider when designing an Email Marketing Strategy!

Hello Everyone, I hope your all doing well! I thought today I would focus on Email Marketing. If you have any ideas on what you would like to see in future posts let me know in the comments below! I will be posting at least twice a week with new content so stay tuned! ManyContinue reading “What to consider when designing an Email Marketing Strategy!”

10 Common Findings from Marketing Audits!

Hello everyone! Welcome back to my blog! Marketing Audits are simply described as a comprehensive analysis of your business covering internal and external factors. The purpose is to uncover issues, opportunities and strategies to repurpose your overall marketing goals and improve your business. You can focus on a particular channel of your marketing strategy likeContinue reading “10 Common Findings from Marketing Audits!”

Marketing Definitions.

Here you can find key theories and marketing terms that will help you in your own learning and development. This page is constantly updated to give you the most up to date definitions. A B C D E F G H I J K L M N O P Q R S T U VContinue reading “Marketing Definitions.”

What is a Customer Journey and How Can You use it to benefit Your Business?

Customer journey is quite simply a map of every stage the consumer goes through when dealing with your brand or business. These are referred to as “touchpoints” every instance your brand or business has any interaction with the consumer. Including both online and offline, every exposure to the brand must be included to give anContinue reading “What is a Customer Journey and How Can You use it to benefit Your Business?”

Things to consider when turning a Business into a Brand

If you have made the jump and created something from nothing, firstly congratulations! With only 45.4% to 51% surviving the five year mark* the hard work is definitely not over. A way to cement your business in the market place is by branding, you should consider your business as an identity. It’s; name, logo, sloganContinue reading “Things to consider when turning a Business into a Brand”

Welcome Post

Firstly, thank you for taking the time to visit my brand new website! Just a little bit about me; I am a recent marketing graduate, having cultivated my passion in marketing and writing I’ve decided to dive into a blend of both. I know there are hundreds of blogs out there offering advice but myContinue reading “Welcome Post”