In the digital age, social media has become an integral part of our daily lives, connecting individuals, businesses, and communities on a global scale. Whether you’re a seasoned social media marketer or a small business owner looking to establish an online presence, understanding the dynamics of social media is crucial for success. In this comprehensiveContinue reading “Navigating the Social Media Landscape: A Comprehensive Guide for Success”
Category Archives: Social Media Marketing
Effective SEO for your Business/Brand Social Media Accounts!
Hello Everyone, Welcome Back! To follow on from my last blog post about Facebook Marketing which you can view by clicking here! I thought it would be a good idea to discuss SEO (Search Engine Optimization) tips for your Social Media. Of course many of you will have used SEO for your web presence beforeContinue reading “Effective SEO for your Business/Brand Social Media Accounts!”
Analysis of Facebook for Marketing your Business!
Hello everyone, welcome back! I’m sure you have all seen and heard recommendations for using social media for promoting or advertising your business. Facebook is probably the most popular choice though I will discuss other social media sites in later posts, Since Facebook now owns Instagram and Whatsapp there might be overlap in features thatContinue reading “Analysis of Facebook for Marketing your Business!”
One Minute on the Internet in 2020!
Welcome back everyone and thankyou to all my new followers! As it’s nearing the end of the year I thought I would share with you all this very enlightening data sheet I found showing stats based on just one average minute of the internet! This really illustrates the domination of the internet on everyday life.Continue reading “One Minute on the Internet in 2020!”
What is Content Marketing and how can you use it to enhance your business?
Content marketing is essentially content written for you or your brand/business therefore it is situation-specific and should be completely tailored and original to you! It applies to anything that you write to promote your brand/business either offline or online so if you are outsourcing your content marketing bear this in mind! The costs will addContinue reading “What is Content Marketing and how can you use it to enhance your business?”
Five reasons to build your Online Community and develop your Brand!
I know everyone talks about having large social media communities but how about building a real community instead? Building a community instead of just random likes/comments and followers has multiple benefits to you! It will take time to develop relationships with people but if you persevere and if you manage the social media yourself it’sContinue reading “Five reasons to build your Online Community and develop your Brand!”
What is a Customer Journey and How Can You use it to benefit Your Business?
Customer journey is quite simply a map of every stage the consumer goes through when dealing with your brand or business. These are referred to as “touchpoints” every instance your brand or business has any interaction with the consumer. Including both online and offline, every exposure to the brand must be included to give anContinue reading “What is a Customer Journey and How Can You use it to benefit Your Business?”
Easy ways to harmonize an offline and online marketing strategy
Why do you need to harmonize your offline and online strategy aren’t they two different things? No, when planning your marketing strategy you should always think of the overall brand and marketing message. If you want a good strategy you have to think of the bigger picture which more often than not is both onlineContinue reading “Easy ways to harmonize an offline and online marketing strategy”
Analytics: What are they and why are they so important for your Business?
What are they? In simple terms, think of them as data. Data is obviously a controversial subject but not all data collection is controversial it depends who has it and what they use it for. Analytics are used to study customer behaviour for effective business decisions through market segmentation and predictive analytics. In marketing, AnalyticsContinue reading “Analytics: What are they and why are they so important for your Business?”
Using Social Media to Enhance Your Business
Many of you will be well versed in social media platforms and how ‘essential’ they are for your business. However, not every business needs an online presence or is using their presence ineffectively, when you have established that a social media platform will enhance your business model these steps can help improve your social mediaContinue reading “Using Social Media to Enhance Your Business”
Marketing Explained 