Introduction In the world of politics, branding is a powerful tool that goes beyond logos and slogans. Political parties strategically build and maintain their brand identities to connect with voters, convey their values, and ultimately secure support. This blog post delves into the basics of how political parties market to voters, exploring key elements ofContinue reading “Branding in Politics: The basics of how political parties market to voters”
Category Archives: Consumer Behaviour
Getting Started with Google Analytics 4
Step 1: Set Up a Google Analytics Account If you don’t already have a Google Analytics account, you’ll need to create one. Visit the Google Analytics website and sign in with your Google account. Follow the prompts to set up a new property for your website, and make sure to select Google Analytics 4 asContinue reading “Getting Started with Google Analytics 4”
What to consider when designing an Email Marketing Strategy!
Hello Everyone, I hope your all doing well! I thought today I would focus on Email Marketing. If you have any ideas on what you would like to see in future posts let me know in the comments below! I will be posting at least twice a week with new content so stay tuned! ManyContinue reading “What to consider when designing an Email Marketing Strategy!”
Examples of Content Marketing for the four stages of the buyer journey!
As I discussed in my previous post content marketing can be 100% tailored to you and your business! So don’t feel constrained by what others in your field are currently doing. To get the most out of your content marketing like with any other marketing strategy you implement it must be aimed at your targetContinue reading “Examples of Content Marketing for the four stages of the buyer journey!”
Pros And Cons of Network Advertising
Network Advertising – Most commonly used by independent companies that connect advertisers to websites that want to host advertisements. This list is not comprehensive by any means but will give you an idea of the main things to consider when developing a strategy. Network also known as programmatic advertising CONS 1.Cost The Online environment isContinue reading “Pros And Cons of Network Advertising”
Five reasons to build your Online Community and develop your Brand!
I know everyone talks about having large social media communities but how about building a real community instead? Building a community instead of just random likes/comments and followers has multiple benefits to you! It will take time to develop relationships with people but if you persevere and if you manage the social media yourself it’sContinue reading “Five reasons to build your Online Community and develop your Brand!”
The Pros and Cons of PPC (Pay Per Click)
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. In the best case scenario you should see an immediate increase of traffic toContinue reading “The Pros and Cons of PPC (Pay Per Click)”
What is a Customer Journey and How Can You use it to benefit Your Business?
Customer journey is quite simply a map of every stage the consumer goes through when dealing with your brand or business. These are referred to as “touchpoints” every instance your brand or business has any interaction with the consumer. Including both online and offline, every exposure to the brand must be included to give anContinue reading “What is a Customer Journey and How Can You use it to benefit Your Business?”
Marketing Explained 