Introduction In the world of politics, branding is a powerful tool that goes beyond logos and slogans. Political parties strategically build and maintain their brand identities to connect with voters, convey their values, and ultimately secure support. This blog post delves into the basics of how political parties market to voters, exploring key elements ofContinue reading “Branding in Politics: The basics of how political parties market to voters”
Category Archives: Buyer Behaviour
One Minute on the Internet in 2020!
Welcome back everyone and thankyou to all my new followers! As it’s nearing the end of the year I thought I would share with you all this very enlightening data sheet I found showing stats based on just one average minute of the internet! This really illustrates the domination of the internet on everyday life.Continue reading “One Minute on the Internet in 2020!”
Examples of Content Marketing for the four stages of the buyer journey!
As I discussed in my previous post content marketing can be 100% tailored to you and your business! So don’t feel constrained by what others in your field are currently doing. To get the most out of your content marketing like with any other marketing strategy you implement it must be aimed at your targetContinue reading “Examples of Content Marketing for the four stages of the buyer journey!”
Pros And Cons of Network Advertising
Network Advertising – Most commonly used by independent companies that connect advertisers to websites that want to host advertisements. This list is not comprehensive by any means but will give you an idea of the main things to consider when developing a strategy. Network also known as programmatic advertising CONS 1.Cost The Online environment isContinue reading “Pros And Cons of Network Advertising”
Five reasons to build your Online Community and develop your Brand!
I know everyone talks about having large social media communities but how about building a real community instead? Building a community instead of just random likes/comments and followers has multiple benefits to you! It will take time to develop relationships with people but if you persevere and if you manage the social media yourself it’sContinue reading “Five reasons to build your Online Community and develop your Brand!”
What is a Customer Journey and How Can You use it to benefit Your Business?
Customer journey is quite simply a map of every stage the consumer goes through when dealing with your brand or business. These are referred to as “touchpoints” every instance your brand or business has any interaction with the consumer. Including both online and offline, every exposure to the brand must be included to give anContinue reading “What is a Customer Journey and How Can You use it to benefit Your Business?”
Marketing Explained 