What are they? In simple terms, think of them as data. Data is obviously a controversial subject but not all data collection is controversial it depends who has it and what they use it for. Analytics are used to study customer behaviour for effective business decisions through market segmentation and predictive analytics. In marketing, AnalyticsContinue reading “Analytics: What are they and why are they so important for your Business?”
Category Archives: Business Strategy
Things to consider when turning a Business into a Brand
If you have made the jump and created something from nothing, firstly congratulations! With only 45.4% to 51% surviving the five year mark* the hard work is definitely not over. A way to cement your business in the market place is by branding, you should consider your business as an identity. It’s; name, logo, sloganContinue reading “Things to consider when turning a Business into a Brand”
The basics of Segmentation, Targeting and Positioning
Segmentation, targeting and positioning is a three tier strategy used by marketeers across the world. This framework is mainly used for market segmentation and is useful for brands when developing new products or creating an entirely new brand. Segmentation This first stage requires businesses to in essence ‘profile’ people into; Behavioural, Psychological and Geographical segments.Continue reading “The basics of Segmentation, Targeting and Positioning”
Marketing Explained 