Customer journey is quite simply a map of every stage the consumer goes through when dealing with your brand or business. These are referred to as “touchpoints” every instance your brand or business has any interaction with the consumer. Including both online and offline, every exposure to the brand must be included to give anContinue reading “What is a Customer Journey and How Can You use it to benefit Your Business?”
Author Archives: Emma Small
Easy ways to harmonize an offline and online marketing strategy
Why do you need to harmonize your offline and online strategy aren’t they two different things? No, when planning your marketing strategy you should always think of the overall brand and marketing message. If you want a good strategy you have to think of the bigger picture which more often than not is both onlineContinue reading “Easy ways to harmonize an offline and online marketing strategy”
Analytics: What are they and why are they so important for your Business?
What are they? In simple terms, think of them as data. Data is obviously a controversial subject but not all data collection is controversial it depends who has it and what they use it for. Analytics are used to study customer behaviour for effective business decisions through market segmentation and predictive analytics. In marketing, AnalyticsContinue reading “Analytics: What are they and why are they so important for your Business?”
Things to consider when turning a Business into a Brand
If you have made the jump and created something from nothing, firstly congratulations! With only 45.4% to 51% surviving the five year mark* the hard work is definitely not over. A way to cement your business in the market place is by branding, you should consider your business as an identity. It’s; name, logo, sloganContinue reading “Things to consider when turning a Business into a Brand”
The basics of Segmentation, Targeting and Positioning
Segmentation, targeting and positioning is a three tier strategy used by marketeers across the world. This framework is mainly used for market segmentation and is useful for brands when developing new products or creating an entirely new brand. Segmentation This first stage requires businesses to in essence ‘profile’ people into; Behavioural, Psychological and Geographical segments.Continue reading “The basics of Segmentation, Targeting and Positioning”
Using Social Media to Enhance Your Business
Many of you will be well versed in social media platforms and how ‘essential’ they are for your business. However, not every business needs an online presence or is using their presence ineffectively, when you have established that a social media platform will enhance your business model these steps can help improve your social mediaContinue reading “Using Social Media to Enhance Your Business”
Welcome Post
Firstly, thank you for taking the time to visit my brand new website! Just a little bit about me; I am a recent marketing graduate, having cultivated my passion in marketing and writing I’ve decided to dive into a blend of both. I know there are hundreds of blogs out there offering advice but myContinue reading “Welcome Post”
Marketing Explained 