Pros and Cons of Google Analytics

Hello Everyone Welcome Back! Today I thought I would begin a new series of pros and cons of different analytic websites! If you have any suggestions of sites you would like me to cover please leave a comment below! So Google Analytics is probably the one your all most familiar with, it started in 2005Continue reading “Pros and Cons of Google Analytics”

One Minute on the Internet in 2020!

Welcome back everyone and thankyou to all my new followers! As it’s nearing the end of the year I thought I would share with you all this very enlightening data sheet I found showing stats based on just one average minute of the internet! This really illustrates the domination of the internet on everyday life.Continue reading “One Minute on the Internet in 2020!”

Examples of Content Marketing for the four stages of the buyer journey!

As I discussed in my previous post content marketing can be 100% tailored to you and your business! So don’t feel constrained by what others in your field are currently doing. To get the most out of your content marketing like with any other marketing strategy you implement it must be aimed at your targetContinue reading “Examples of Content Marketing for the four stages of the buyer journey!”

What is Content Marketing and how can you use it to enhance your business?

Content marketing is essentially content written for you or your brand/business therefore it is situation-specific and should be completely tailored and original to you! It applies to anything that you write to promote your brand/business either offline or online so if you are outsourcing your content marketing bear this in mind! The costs will addContinue reading “What is Content Marketing and how can you use it to enhance your business?”

Pros And Cons of Network Advertising

Network Advertising – Most commonly used by independent companies that connect advertisers to websites that want to host advertisements. This list is not comprehensive by any means but will give you an idea of the main things to consider when developing a strategy. Network also known as programmatic advertising CONS 1.Cost The Online environment isContinue reading “Pros And Cons of Network Advertising”

Five reasons to build your Online Community and develop your Brand!

I know everyone talks about having large social media communities but how about building a real community instead? Building a community instead of just random likes/comments and followers has multiple benefits to you! It will take time to develop relationships with people but if you persevere and if you manage the social media yourself it’sContinue reading “Five reasons to build your Online Community and develop your Brand!”

The Pros and Cons of PPC (Pay Per Click)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. In the best case scenario you should see an immediate increase of traffic toContinue reading “The Pros and Cons of PPC (Pay Per Click)”

Marketing Definitions.

Here you can find key theories and marketing terms that will help you in your own learning and development. This page is constantly updated to give you the most up to date definitions. A B C D E F G H I J K L M N O P Q R S T U VContinue reading “Marketing Definitions.”

The Pros and Cons of SEO Strategy.

SEO (Search Engine Optimisation) is widely written about on this platform and beyond as the ‘key’ for marketing success. However, as with everything marketing related just because it exists doesn’t necessarily mean you need to implement it for your business. SEO is what it says on the tin, the basic definition is to optimise yourContinue reading “The Pros and Cons of SEO Strategy.”

How to analyse your External Environment like a Marketeer!

Internal and external evaluations are important if you want an overview of what is going on within and outside your business. This post will deal exclusively with external factors and the strategies marketeers use to judge; competition, future strategy development and the supply chain. The external environment doesn’t tend to have an immediate effect onContinue reading “How to analyse your External Environment like a Marketeer!”