As I discussed in my previous post content marketing can be 100% tailored to you and your business! So don’t feel constrained by what others in your field are currently doing. To get the most out of your content marketing like with any other marketing strategy you implement it must be aimed at your target consumer!
What will they enjoy?
What type of content is your most viewed?
How do they usually consume media?
What platforms do they use to view your business content usually?
Once you have the answers for these you can design your content to fit!
Firstly, look at the stages in the buyer journey the four main ones being; Awareness, Interest, Evaluation and Purchase.
Awareness; Introduction to the brand, how will they remember you? Make it original to your brand!
Videos
Articles
Infographics
Social Media Pages/ High quality photos and creating short gifs will grab attention
Interest; How you keep your consumers interacting with your brand! It can be offering a specific solution for potential consumers!
Starting a Podcast
Starting a Blog
Training Videos
Presentation
Solution pages
Evaluation; content at this stage should be aimed at helping customers decide if your product is best for them!
Offering trial or free samples
Demonstration Videos
Comparison Sheets with your closet competitors
Education Worksheet
Product Webinar
FAQ
Virtual Classrooms
Buying guides
Purchase; content in this stage will show economic value and help with buyer purchase decision and post sales support can also be included!
Live demos
Consultation
Tailored Workshops
ROI Tools
ROI Case Studies
Exclusive Presentations
Encouraging Reviews to then implement into interest and evaluation stages
This is not an exhaustive list but it can hopefully help you in generating new ideas for your content marketing!
I hope you found this useful and if you have any ideas to share please leave them below!
Thanks for Reading!
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