What is Content Marketing and how can you use it to enhance your business?

Content marketing is essentially content written for you or your brand/business therefore it is situation-specific and should be completely tailored and original to you!

It applies to anything that you write to promote your brand/business either offline or online so if you are outsourcing your content marketing bear this in mind! The costs will add up but if you want a clear tone and harmonized campaign on every platform then you should use the same content creator where possible!

Of course you can take inspiration or ideas from your competition or even brands outside your field but AVOID COPYING!!

Content Marketing is arguably the core of Marketing, if you do it right your business will thrive but the wrong timed ad or social media post can irreparably damage your brand for good.

So how can you apply this in practice? Think of the main points of your consumer journey;

Awareness, Interest, Evaluation and Purchase

With each stage different types of content are more effective than the initial blanket ad or blog post that introduces your brand or product to the consumer. It’s important that you as a business are receptive to your consumer and understand their buying process with effective content.

You’ve probably heard “content is king” before today, in the case of marketing and algorithm’s it’s true. The more engaging quality content you publish the higher it rises through SERP ranks it also has the added benefit of longevity and stability that other strategies like PPC lack.

With quality content nurturing your platform and reputation everything else will fall more easily into place,

Content isn’t just a blog and slogan anymore, with more developments in technology the world really is full of possibilities in that you can create anything you like to promote your brand or business. It’s important to stand out in the hypercompetitive marketplace.

In any scenario the content should always be at the forefront of your marketing strategy, when you have quality content and PPC you can gain more conversions and rise through the SERP ranks to build up your ROI over time.

Valuable meaningful content is the foundation to many marketing campaigns and ads, being memorable in an online world is difficult but the possibilities are as far as your imagination will go!

Content marketing should be completely tailored to you with original content if you want the best results.

What are your thoughts on content marketing?

If you would like a more in depth look into content marketing please let me know in the comments below!

Thanks for reading!